Vela
Sector
Fragrance
Type
Campaign
Service
Art direction
Date
/
Client
Vela Parfums
Location
France
Status
Completed
Duration
5 weeks
For Vela, we translated the character of fragrance into a visual campaign. Through sculptural compositions, directional light and tactile surfaces, we gave the bottle a distinct presence, highlighting its colour and material details in a cohesive image series for print, digital and launch communications.
Role
Concept & art direction
Collaboration
Vela’s team & photographer
Focus
Fragrance storytelling
Reach
International audience
